In business, the space between sales and marketing is often filled with familiar echoes and empty talk. On one side of the aisle, marketing “professionals” level scorn on sales folk, claiming they are pompous, overpaid, unable to uncover the simplest of client needs, and unreceptive to much-needed marketing advice. On the other side, sales “professionals” […]
There is no more captive audience than an on-hold customer. That makes it extremely tempting to push out advertising or public relations messages, while they wait for your attention. But how does it affect your brand?
This MarketPoint whitepaper explores the world of “soft benefits” – what they are, why they are important, what companies are doing about them, and how “out-of-control” benefit packages have become in the tech industry. All sources Cited. © 2015 MarketPoint LLC, All Rights Reserved
This infographic explains what soft benefits are, why they are important, what companies are doing about them, and how “out-of-control” benefit packages have become in the tech industry. All sources cited. © 2015 MarketPoint LLC, All Rights Reserved
Did you know that over 2 million U.S. jobs are outsourced each year (many of them overseas)? Would it surprise you to learn that EMEA outsources even more than the Americas? Find out who’s outsourcing how much, and why. And learn tips from the experts on how and what you could be outsourcing – for […]
This MarketPoint whitepaper takes a close look at the fascinating world of business outsourcing, and the sheer volume of work sent out each year may surprise you. Did you know that over 2 million U.S. jobs are outsourced each year (many of them overseas)? And would it surprise you to learn that EMEA outsources even […]
70 million records breached at Target Corporation, 100,000 taxpayer accounts compromised through the “Get Transcript” application on IRS.gov, 14 million Federal employees’ files accessed by Chinese hackers, and you haven’t done anything about cybersecurity in your organization?
This cybersecurity infographic explores the risks associated with cybercrime and how organizations can help mitigate risk and protect their data. All sources cited. © 2015 MarketPoint LLC, All Rights Reserved
This MarketPoint infographic explores the growing skills gap facing employers – “the point at which an organization can no longer grow or remain competitive because it cannot fill critical jobs with employees who have the right knowledge, skills, and abilities” (ASTD). Using statistics and other facts, we explain the scope of the problem, its cause […]
This MarketPoint whitepaper explores the growing skills gap facing employers – “the point at which an organization can no longer grow or remain competitive because it cannot fill critical jobs with employees who have the right knowledge, skills, and abilities” (ASTD). Using statistics and other helpful facts, we explain the scope of the problem, its […]