This MarketPoint infographic explores the challenges employers face as they screen, interview and select candidates – and reports statistics on resume fabrications, background checks, pre-employment testing, wait times and more. All sources cited. © 2016 MarketPoint LLC, All Rights Reserved
Every year, global M&A deals register in the trillions of dollars — in fact, their total value is greater than the annual U.S. Federal budget. This whitepaper takes a close look at the deals that made up 2015 and adds context to the M&A landscape. But 80% of M&A deals fail. So if you’re thinking […]
This MarketPoint infographic explores the impact of family-owned businesses on the U.S. and world economies. Colorful charts and tables help explain the distribution of businesses by size and by gender and the revenue contribution by gender of ownership, and list the top 10 family businesses in America, showing size and ownership. All sources cited. © […]
This MarketPoint whitepaper explores the impact of family businesses on the U.S. and world economies. Colorful charts and tables help explain the distribution of businesses by size and by gender and the revenue contribution by gender of ownership. All sources cited. © 2016 MarketPoint LLC, All Rights Reserved
Just this week, a client asked us if we knew any firms that do reputation scrubbing, or whether such practices were even legit. It’s a great question and one that we thought deserved a public answer.
This MarketPoint infographic on Brand Loyalty explores what it means to be loyal, what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited. © 2016 MarketPoint LLC, All Rights Reserved
Laura Pasternak, Principal and Chief Brand Strategist at MarketPoint, has been named to The Daily Record’s 2016 list of Maryland’s Top 100 Women.
If you live in or traveled through the Eastern United States during the last week of January, you probably felt the effects of the Blizzard of 2016. More than 60 Million people were under blizzard, winter storm, or freezing rain warnings, thanks to winter storm Jonas. Some were hit harder than others. Baltimore, Allentown, and […]
This MarketPoint whitepaper explores aspects of brand loyalty: what makes customers loyal, why customers switch brands, and the value of loyalty programs. All sources cited. © 2015 MarketPoint LLC, All Rights Reserved
MarketPoint Principal Laura Pasternak will be a featured panelist at the Society for Marketing Professional Services (SMPS) event, Iron Marketer, in New York City, on February 18. The event explores the role of research in developing satisfying business relationships.