Did you ever notice how often business people trot out opinion surveys as if they were plausible grounds for forecasting? “Our customers tell us they intend to spend more on equipment in 2012… Human Resource managers say they expect hiring to increase in coming months… The majority of professional fundraisers believe the recent slowdown in […]
Baltimore-based consulting firm MarketPoint LLC announced, today, that it has received national WBE (Women’s Business Enterprise) certification from the Women’s Business Enterprise National Council (WBENC).
We rediscovered an interesting article recently, in which Jeffrey Cohen, Managing Editor of SocialMediaB2B.com, encouraged readers to begin integrating SEO keywords into copy intended for non-internet publication (print brochures, catalogs, customer support, human resources, and even finance). He cited two reasons for this ostensibly unorthodox use of SEO: (1) because much of the copy you […]
Since childhood, we have been told to build our vocabularies, learn to spell, watch our syntax, imagine what our audience is hearing, speak and write with conviction – and that if we do these things, we will be more effective communicators. We try, in earnest, to learn our lessons, to follow the rules, and to […]
I was at a party recently, when a total stranger walked up to me and asked, “How many marketing consultants does it take to change a light bulb?” I can’t actually remember how that joke ended, but his question made me think…
It’s time for the fourth and final New Year’s resolution designed for organizations who want to drastically improve their marketing efforts. So here it is: Audit your brand.
Baltimore-based consulting firm MarketPoint LLC announced, today, that it has received a letter of intent from the University of Maryland, Baltimore County (UMBC), to perform branding and marketing services in support of a new initiative to promote graduate programs at the university.
Keeping with our commitment to share a few New Year’s resolutions your organization can make to drastically improve your marketing efforts, we give you the third installment in the series: Check your assumptions.
We promised you a list of useful resolutions that your organization can make to drastically improve your marketing efforts in the new year. This week we’re suggesting: Reconnect with your customers.
Why is it that organizations have no trouble focusing on revenue in the fourth quarter? Okay, that was too easy. But if it’s patently obvious why we have to hit our targets in Q4, why is it so hard for us to focus on the marketing behaviors that will drive revenue in Q1?