Corporate Social Responsibility
MarketPoint believes strongly that every organization has a corporate responsibility to give back to the community they serve. In 2013, MarketPoint instituted a “1-2-3 CSR Initiative”, pledging to donate our time, treasure and talent to organizations in our community. Our annual contribution standards comprise three components; we donate:
- 1% of our annual revenue
- 2% of our time
- 3% of our work product
As part of our CSR Initiative, MarketPoint established a scholarship fund at Harford Community College, with an initial investment of $5,000. Our employees and principals also donate time to charitable organizations, on weekends and during paid work hours. And each full-time employee spends at least 60 work hours per year on projects or project components that are performed free of charge for deserving nonprofit organizations.
For more information on Corporate Social Responsibility, please contact one of the principals.
MarketPoint’s detailed and methodical process to understanding our business and assessing the effectiveness of our current brand image provided new insights about our business. They helped us articulate who we are and what we do, to better reflect what we want our brand to be. And they developed a consistent, concise and effective approach to integrating our brand image and our key messages across all marketing and communications initiatives.
MarketPoint gives 100% to its clients. They have great ideas and knowledge of branding and can adapt those principles to complex issues. We would recommend MarketPoint to any company or entity that is looking for a fresh brand marketing campaign.
MarketPoint adapted quickly to our organization and our culture and worked effectively within our existing structure. Technically competent, highly resourceful, and irreverent to poor practices, they challenged us appropriately to improve our marketing operations.
MarketPoint has been a great marketing partner for STUDIOS: taking the time to understand us, helping us get closer to our clients, providing invaluable market research and intelligence, positioning us to penetrate new markets and facilitate growth, pushing us to improve our communications strategy…and all while working with multiple constituencies in our New York, Washington DC, San Francisco and Paris offices. It’s tough to meet our expectations at STUDIOS, but their commitment and attention to detail has earned our respect since 2007.